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Troika Logistics

Complete brand redesign and website for a Kazakh logistics company — from a PowerPoint deck to a full visual system

Brand Identity UX/UI Logo Design Web Design Brand Collateral

Project goal

The Troika Logistics company has been working in the transport services market for more than 10 years and specializes in transportation from Europe, Turkey, China, Russia, and Kazakhstan as well.

Troika trucks

Ideation

The only source I had was this old-fashioned PowerPoint presentation, so I had to improvise and create from scratch.

Logo rebranding

The main customer request was to keep the idea of the vehicle's shape and the company name inside it plus the color has to be the same.

Before

Old logo

After

New logo

Fonts & Colors

Gogh

For headings, I chose the Gogh font. It's an easy-to-read geometric sans serif with a modern look and traditional spirit.

Open Sans

The texts were typed in Open Sans font. It is easy to read and fits perfectly with the website style.

Colors

Color 1 Color 2

Icons

Truck Route Cargo Globe Smile Time Destination

Logo on alternative backgrounds

Alternative color combinations

Thanks for watching!